Wash your jeans like a pro
If you’re like me, you probably wait until your jeans get a little stank and then throw them in the wash with the rest of your stuff. Take warning: if anyone from Atelier LaDurance sees you do this, they’ll kick your ass from one end of the laundromat to the other.
See what you’ve been missing and check out their somewhat maniacal list of creative washing techniques, designed to tease the best colors and wear effects from your jeans.